SA《中國2019智能音箱用戶調查》調研報告,小米以71%認知度位列第一

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近日,數據機構Strategy Analytics研究報告《中國2019智能音箱用戶調查》中顯示,智能音箱品牌認知方面(包括用戶和非用戶),小米以71%位列認知度第一。

報告中顯示,在中國目前有大約3500萬個家庭擁有智能音箱,90%的用戶表示智能音箱的功能體驗超過了他們的預期,59%的用戶表示現在已經無法離開智能音箱。有超過一半的智能音箱用戶擁有兩臺或以上的智能音箱,并且有三分之一的智能音箱用戶使用的是帶屏音箱,超過美國和歐洲市場。

作為小米AIoT引擎的重要入口之一,小愛音箱持續領先。根據奧維云網數據,小愛音箱銷量2019年第一季度位列中國智能音箱市場第一。小愛音箱累計銷量突破1000萬臺,語音交互局次數破百億,虛擬人工智能助手“小愛同學”月活躍用戶數4990萬。

小愛音箱產品推出了多款針對不同使用場景的產品,價格涵蓋49元-599元區間。最新推出的小愛觸屏音箱在語音交互的基礎上加入了觸屏顯示操作,不僅可以讓用戶觀看視頻媒體內容,還可以更輕松直觀的控制家中智能家居、監控可視門鈴、撥打視頻電話等更多操作。小愛音箱Pro擁有專業DTS音效,可以支持組成立體聲,并且帶有藍牙Mesh網關和紅外陣列,支持5000+型號的家電遙控,將家中傳統非智能的家電升級為IoT智能家電,一句話即可使用小愛音箱遙控電視開關空調。

智能音箱被認為是AIoT的催化劑和護城河,其不僅僅是一個AI內容交互設備,更是IoT智能家居的重要入口之一,扮演著智能家庭控制中心的角色。未來智能音箱的競爭除了產品本身的產品力,最關鍵的是其背后生態系統的競爭。根據小米集團2019上半年財報顯示,小米IoT平臺已連接IoT設備數1.96億臺(不含手機、平板電腦和筆記本電腦),是全球最大的消費級IoT智能互聯平臺。小米電視銷量位居中國市場第一,小米手環銷量位居全球第一,在此背景下,小米正在用人工智能、大數據、云計算,等科技為大家電、小家電賦予智能化,提升用戶體驗、加快家電智能化革命,迎接萬物互聯時代,成為智能生活第一品牌。

Strategy Analytics報告原文:

Smart Speakers in China: 63% of Non-owners Will Buy One Within Next 12 Months - Strategy Analytics

BEIJING--(BUSINESS WIRE)--The exploding popularity of smart speakers in China is confirmed by findings from the latest Strategy Analytics consumer survey. The report, 2019 Smart Speaker User Survey – China Results, found that 63% of people who do not currently use a smart speaker plan to buy one within the next year. Another 22% say they will purchase a smart speaker later on, suggesting that smart speakers overall should reach at least another 85% of the population. The study is based on a survey of 1044 users of smart speakers carried out in July and August 2019.

Strategy Analytics estimates that there are currently around 35 million households with smart speakers in China. Existing users have extremely positive attitudes towards the devices, with nearly 90% of people saying they are much more useful than they had expected. 59% of Chinese users say that they can’t imagine living without a smart speaker.

On average more than half of users have more than one smart speaker. In contrast to the US and European markets, smart displays are already an important part of the market, accounting for a third of smart speakers in use.

Chinese consumers as a whole (including non-users) are knowledgeable about which brands offer smart speakers. 71% believe Xiaomi offers smart speakers, compared to Huawei at 53%, Baidu at 47%, Alibaba at 37% and Apple at 34%.

David Watkins, Director, Smart Speakers and Screens at Strategy Analytics commented: “The Chinese market for smart speakers is growing extremely rapidly and this research shows that Chinese consumers love the convenience and entertainment value which smart speakers offer. If what Chinese people say turns out to be true, smart speakers will be in the vast majority of households within the next few years.”

 

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